I“印象”系列产业化运作过程研究摘 要随着文化旅游业的蓬勃发展，由“印象铁三角”张艺谋、樊跃和王潮歌等人主打的以《印象·刘三姐》、《印象·丽江》、《印象·西湖》为代表的“印象”系列大型山水实景演出，作为一种全新的艺术表现形式逐渐发展壮大起来，他们成功地将地方得天独厚的自然资源与区域独有的文化要素进行完美嫁接，借助灯光、音响、舞美等特殊效果，以大型歌舞为表现形式，为观众呈现出一场场如梦如幻的视觉盛宴。本文以“印象”系列为主要研究对象，分别从文化产业链的上中下游的角度，分析“印象”系列产业化运作过程具体内容包括产业链上游——产品的创意研发和环境规划、产业链中游——产品的市场投放及产业链下游——项目价值实现方式，详细介绍“印象”系列产业化运作过程，并为此后同类大型实景演出项目的良好发展提供有效可靠谱的借鉴意义，旨在为我国文化旅游业的发展略尽绵薄之力。关键词：“印象”系列；产业化运作过程；借鉴意义IIABSTRACTWith the vigorous development of cultural tourism, by the “Impression Technica” Zhang Yimou, Fan Yue and Wang Chao songs, who created the the "Impression" series of large-scale real landscape representative of the performances, as a new forms of artistic expression has grown up, they succeeded where unique natural resources and the region's unique cultural elements perfect grafting, with lighting, sound, stage and other special effects to a large dance as a form for the audience showing a field of dreamy visual feast.In this paper, "Impression" series as the main object, respectively, from the middle and lower reaches of the cultural perspective of industry chain analysis "Impression" series of industrial operation of the process specifically includes the upstream industry chain - creative development and environmental planning products, industrial chain midstream - products in the market and serve the chain project value realization, detailing the "impression" series of industrial operation of the process, and after ...
