I“印象”系列产业化运作过程研究摘 要近年来，大型山水实景演出以别具一格的艺术表演形式，走入大众视线，迅速占领旅游市场，备受消费者的青睐。其中最具代表性的当属以张艺谋导演为首的“印象铁三角”制作团队精心打造的“印象”系列大型山水实景演出。“印象”系列通过歌舞演出的表现形式，将地方得天独厚的自然资源与区域独有的文化要素进行完美嫁接并利用高科技效果渲染剧场氛围，为广大文艺爱好者呈现出一场又一场精美绝伦的视觉盛宴。本文以“印象”系列为主要研究对象，第一部分主要阐述“印象”系列发展综述包括作品简介、发展现状以及其产生的综合效应；第二部分以《印象·刘三姐》、《印象·丽江》和《印象·西湖》为例，通过分析“印象”系列产业化运作过程，具体内容包括“印象”系列的创意来源、产品的市场投放及项目实现价值方式，详细介绍了“印象”系列产业化运作过程，并为此后同类大型实景演出项目的良好发展提供有效可靠的借鉴意义，旨在为我国文化旅游业的发展略尽绵薄之力。关键词：“印象”系列；产业化运作；借鉴意义IIABSTRACT In recent years, large-scale performance of real landscape with a unique art form, into the public eye, and quickly occupied the tourism market, favored by consumers. One of the most representative was director Zhang Yimou led the "impression iron triangle" production team carefully crafted "Impression" series of large-scale performance of real landscape. "Impression" series of dance performances by manifestation of the unique natural resources of local and regional unique cultural elements perfect grafting, and using high-tech effects rendering theater atmosphere, for the majority of art lovers one after another fine showing exquisite visual feast.In this paper, "Impression" series as the main object of study, the first part mainly elaborated "Impression" series Summary of the Development, including Synopsis, development status and its combined effect produced; the second part analyzes the "Impression" series of industrial operation of the process, in par...
