“脱发研究所 ”品牌视觉形象设计Brand visual image design of Institute of Alopecia中文摘要针对视觉传达设计参与医学品牌的研究，通过设计的角度入手,以视觉传达的角度切入，对 90 后脱发现象、原因、应对方法等信息进行视觉设计创作。通过调研，将涵盖在这一病症之后的健康问题剖析梳理进行信息整合设计，运用图形图案设计，品牌设计等方式，以一种更易于人们接受的视觉方式展现出来。建立“脱发研究所”品牌形象，将90 后脱发研究以更全面详尽的方式展现，有效地向社会公众传播研究所的形象、个性和特点。通过视觉化设计,探索如何借助设计的力量,潜移默化地间接影响到 90 后对脱发的认知、防脱发治脱发的健康意识。重新审视视觉传达在构建和传播健康信息过程中起到的作用,提升健康类知识本身的价值。关键词：脱发年轻化 品牌 视觉形象设计 Abstract Aiming at the research of visual communication design participating in medical brand, from the perspective of design and visual communication, visual design creation is carried out on the phenomenon, causes, coping methods and other information of post-90s hair loss. Through the research, the health problems covered after this disease are analyzed and sorted out for information integration design. Graphic design and brand design are used to present them in a visual form that is more acceptable to people. Establish the brand image of "hair loss research institute", present the hair loss research of post-90s generation in a more comprehensive and detailed way, and effectively communicate the image, personality and characteristics of the institute to the public. Through visual design, this paper explores how to use the power of design to indirectly influence the post-90s generation's cognition of hair loss and the health consciousness of preventing hair loss and treating hair loss. Re-examine the role of visual communication in the construction and dissemination of health information to enhance th...
