摘 要 众所周知，在市场经济中，公司的生存和发展一方面取决于产品质量，另一方面取决于产品销售状况。如果公司的产品在市场上得到认可并被消费者收购那么该公司的产品只能达到最终的生产成本。因此，营销对公司的发展很重要在艰苦的营销中，也面临着巨生文化传播有限公司营销的压力。巨盛文化传播有限公司成立多年。然而，市场的激烈竞争仍然造成许多问题。例如，品牌营销没有任何特定之处。要做到这一点，您需要结合巨生文化传播有限公司的特点和营销问题。探索优化营销策略的方法。本文研究的理论和实践意义包括以下几个方面：第一，本文的研究在一定程度上强化了我国教育教育机构的理论营销体系。其次，根据巨生文化传播有限公司的营销情况，优化创意和设计解决方案的营销策略，直接提供切实可行的建议，优化营销策略。同时，它也可以作为中国其他教育机构营销的指南，从而为中国营销教育机构的发展做出贡献。关键词：聚生文化传播有限公司；教育培训机构；市场营销；策略优化IAbstractAs we all know, in the market economy environment, the survival and development of enterprises on the one hand depends on the quality of products, on the other hand is dependent on the marketing of products. Only when the products of enterprises are recognized in the market and purchased by consumers, can the final production value be realized. Therefore, marketing is crucial to the development of enterprises. Jusheng culture communication co., ltd. is also facing the pressure of marketing in the fierce marketing. Although jisheng culture communication co., LTD has been established for many years. However, in the fierce market competition, there are still many problems: for example, there are insufficient brand marketing specialization. Therefore, it is necessary to discuss how to optimize the marketing strategy based on the characteristics and problems of jusheng culture communication co., LTD. The theoretical and practical significance of this research lies in: firstly, this research enriches the t...
