摘 要近些年，日照地域绿茶的快速发展及其规模虽然越加的受到人们关注，但是我们却也同时发现了随之而来的诸多问题，假冒伪劣的不良现象，茶叶市场竞争力不足成为当前制约茶农和茶企业快速增收的瓶颈，如何能搭乘移动互联网的便车在众多绿茶品牌中脱颖而出，成为每个专业经营的茶企都非常值得认真对待和思考的一个重要问题。本文将对营销策略研究主要分为五个部分，先阐述研究背景、国内外研究现状和相关理论概念，其次是分析互联网的出现而产生的影响及对农业生产的影响，再是研究并提出互联网的发展下日照茶叶与圣谷山茶营销出现的问题及其应对措施。要知道企业想在新的环境下抢得更好的机会，就要不断进行营销融合策略创新，提高中国茶叶企业产品和人才的质量，加强企业经营管理，才能真正让自己的品牌在市场上走得更远。中国茶企要进行营销策略的创新才能进一步提升消费者的认知度，在未来的中国传统茶叶的市场中才能占据一席之地，只有创新才能提高中国茶叶的品质这一条路。关键词：日照绿茶；“互联网+”；营销1AbstractIn recent years, the rapid development of the Rizhao area green tea and its scale although more attention by people, but we also found the resulting problems, fake bad phenomenon, shortage of tea market competitiveness has become the current tea farmers and tea enterprise one of the bottleneck of the rapid increase. How to get a free ride on the Internet to stand out among the numerous brands and become a problem worth thinking about for each tea enterprise. This paper is divided into five parts, first expounded this paper correlation research background, the domestic and foreign research present situation and the correlation theories concept, next are analyze the influence and to the agricultural production influence which the Internet the appearance produces, again is studies and proposed under the Internet development the sunshine tea and the saint valley camellia japonica marketing appears the question and should to the measure. Must want to snatch the opportunit...
