广东东软学院本科毕业设计（论文）“ 互联网 +” 下潮州市生鲜农产品 冷链物流发展现状与对策分析内容摘要如今，信息传递成为各个行业发展的主导力量，移动终端的日益完善、互联网大数据等技术的普及更是加强了互联网和各个传统行业之间的发展契合度，“互联网+”成为社会发展的主要推动力。当今生鲜需求不断上升，使得冷链物流的发展尤为迫切，“互联网+”冷链物流在这个时代背景下便应运而生，它是随着时代发展带来的新兴产业。而潮州市作为生鲜农产品的主要消费城市，更是需要在传统冷链物流上有所突破，通过互联网技术的支持和冷链物流平台的完善，形成符合时代潮流发展的生鲜冷链物流体系。在网络时代，如何最大限度地保证潮州市生鲜农产品的新鲜和安全，不仅是冷链物流亟待解决的问题，也是消费者对冷链物流的新趋势要求。在分析潮州鲜活农产品冷链物流发展中存在的问题及原因的基础后，提出推进潮州市生鲜农产品冷链物流发展的对策，通过创新鲜活农产品冷链物流流通模式、构建合理的冷链物流运作平台体系、在更多方面和维度上服务消费者，促进潮州生鲜农产品冷链物流的发展。关键词：潮州市；“互联网+”；生鲜农产品；冷链物流广东东软学院本科毕业设计（论文）AbstractNowadays, information transmission has become the leading force in the development of various industries. The popularization of mobile terminals and the popularization of Internet big data have strengthened the development fit between the Internet and traditional industries. "Internet plus" has become the main driving force for social development. When fresh demand is rising, the development of cold-chain logistics is particularly urgent. "Internet plus" cold-chain logistics has emerged in this era. It is a new industry that brings along with the development of the times. As the main consumer city of fresh agricultural products, Chaozhou City needs to make a breakthrough in the traditional cold-chain logistics. Through the support of Internet technology and the improvement of cold-chain logistics platform, a fresh cold-chain logistics system that conforms...
