本科论文摘 要我国互联网的飞速发展，促生了各行各业的创新产品和衍生品，医疗行业作为最具代表性同时最具特殊性的行业，既具有公益性，又具有商业性，为此国家大力鼓励并支持“互联网+”在医疗领域的创新发展。我国的移动医疗产品正一步步从萌芽走向成熟阶段，这也促使了医疗科技产品需要不断创新和完善，形成高效有序的运行机制。移动医疗 APP 是将医疗服务与互联网技术结合起来，形成新的业务、流程、产品，带来新的医疗行业的发展方向，发掘新的资源潜力。移动医疗 APP 的推广在市场上发挥一些积极作用时，也在此过程中暴露出一些行业问题和矛盾，在现阶段移动医疗 APP发展基础上，显然互联网技术与医疗行业并没有实现最优效果，就这一方面来讲，我国医疗 APP 需要进一步完善。本文在分析医疗 APP 发展现状的基础上，总结医疗 APP 发展的有利条件，同时梳理出移动医疗现阶段存在的问题，通过对问卷调查报告的分析，有针对性地就国家政策方面、运营商方面、用户方面提出有关的对策及建议，助推移动医疗行业的发展完善。关键字： “互联网+”，移动医疗 APP，国家政策，运营商，用户本科论文AbstractThe rapid development of the Internet in China has led to the creation of innovative products and derivatives from all walks of life. As the most representative and special industry, the medical industry is both public welfare and commercial. For this reason, the country strongly encourages and Support the innovative development of "Internet +" in the medical field. China's mobile medical products are stepping from the bud to the mature stage step by step, which has also prompted medical technology products to constantly innovate and improve, forming an efficient and orderly operating mechanism. The mobile medical APP is a combination of medical services and Internet technology to form new businesses, processes and products, bring new development directions for the medical industry, and explore new resource potentials. When the promotion of mobile medical apps has played a positive role in the marke...
