1学生微商创业发展现状及问题研究——以章丘大学城为例摘要伴随着互联网科技的不断进步与发展，网络与人们的日常生活已经密不可分，微信等通讯软件也成为人们联系感情必不可少的工具。一种新的创业方式——微商，悄然诞生。微商凭借着成本少、门槛低、操作便捷等优势，在国内市场上快速的发展壮大。近几年来，国家号召“大众创业，万众创新”，许多高校鼓励大学生自主创业，微商也就成为了大学生自主创业首当其冲的选择。不仅仅是因为微商起步低，更重要的是微商上手操作相对简单，对于一些没有社会经验的大学生来说，这是一个自主创业起步很好的选择。同时，也是因为大学生自身经验不足，在微商选择产品以及创业的过程中出现了不少问题。本文通过问卷调查，对章丘大学城地区的大学生在微商创业过程中可能遇到的问题和风险做了调查与分析，从中发现不足，提出相应的建设性对策或发展性建议，为大学生的微商创业道路提供一定帮助。关键词：大学生微商；创业；现状问题；发展对策AbstractAlong with the progress and development of Internet technology, network and people's daily life have been inextricably linked, WeChat and other means of communication software has become an indispensable tool for people to connect feelings. A new way to start a business-WeChat business, is born quietly. With the advantages of low cost, low threshold, convenient operation and so on, WeChat has developed rapidly in the domestic market. In recent years, the state has called for "mass entrepreneurship, innovation". A lot of colleges and universities encourage undergraduates to start their self-employment, and WeChat business has become the first choice for undergraduates to start their own businesses. Not only because of the low start of WeChat business, but also because of the operational phase of WeChat business. For simple, for some college students who do not have social experience, this is a good choice to start their own business. At the same time, because of the lack of experience of undergraduates...
