目录一、前置部分........................................................1(一)封面................................................................1(二)英文、中文摘要和关键词..............................................1(三)目录................................................................2二、主体部分........................................................4(一)正文................................................................4(二)注释................................................................6(三)参考文献 (References)..............................................10三、后置部分.......................................................18(一)附录.................................................................18(二)致谢.................................................................18(三)过程检查表.........................................................18(四)答辩记录登记表.....................................................18四、注意事项.......................................................19(一)论文正文中的引用格式,供参考:.....................................19(二)页码 (放在页面底端中间).........................................19 (三)图表使用格式……………………………………………………………………..... 20(四)整份论文包含的内容.................................................21ABSTRACTUnder the Web 2.0 environment, which pays attention to user interaction, online shopping has become a new form of shopping, and shows a rapid development trend. Consumer online reviews derived from online shopping have attracted wide attention from researchers at home and abroad. More and more businessmen begin to realize the importance of winning positive reviews in marketing, and gradually attach importance to and use business responses to eliminate the negative impact of reviews. However, the internal mechanism of retailers'response in the process of negative...