摘 要 C 2 B 是一种电子商务模式，是一种让消费者直接与企业进行交易，这个模式的中间零售商和供应商相对较少。本文对 C2B 发展模式的研究背景和意义进行了研究，并对 C2B 发展模式的概念和作用进行了分析。然后，通过研究盒马生鲜超市这个企业，仔细的对其在发展过程中不断出现的各种情况进行了分析，而且基于之前出现的各种情况提出了许多合理的解决方案，用以促进企业不断解决出现的各种问题，获得更高的盈利能力。 关键词：C2 B；盒马生鲜；情况；方案AbstractC2b is an e-commerce model, that is, consumers face enterprises directly, reducing intermediate retailers or suppliers. In this paper, the research background and significance of C2B development model are studied, and the concept and function of C2B development model are analyzed. Then, taking the box horse fresh supermarket as an example, this paper makes a detailed analysis of various problems existing in its development process, and puts forward various reasonable solutions on this basis, hoping to help enterprises develop better.Key words: C2B; fresh box horse; problem; strategy目录一 绪论...........................................................................................................................1（一） 研究背景和意义...............................................................................................11 研究背景...............................................................................................................12 研究意义...............................................................................................................1（二） 文献简述...........................................................................................................1二 C2B 发展模式...........................................................................................................3（一） C2B 发展模式的概念.......................................................................................3（二） C2B 发...
