内 容 摘 要伴随着我国经济的快速发展，人们对生活品质的要求也越来越高，当前大量的国外品牌蛋糕店不断涌进中国,都想在日益繁荣并且竞争日趋激烈的中国市场占据一席之地,面对激烈的行业竞争中，做到站稳脚跟并保持一定的市场占有率是每个企业必争的战略目标。本文以 Mcake 公司为例，运用各种科学方法，分析企业自身存在的主要问题，凝聚企业自身优势，构建实施适合的营销策略，使企业在日益激烈的竞争中持续发展。利用 4p 营销策略为企业建立特有的营销体系使企业迈向成功。关键词：Mcake 4P 营销策略 SWOT 分析法1AbstractWith the rapid development of China's economy, people's quality of life are increasingly high requirements, the current large number of foreign brands into China continue to watch, we want to growing prosperity and increasingly competitive Chinese market to occupy a place, in the face of fierce competition in the industry, so that a firm foothold and maintain a certain market share of each firm compete for strategic objectives. In this paper, Mcake company, for example, using a variety of scientific methods to analyze the main problems of their own existence, the combination of their own advantages, to build for the implementation of the marketing strategy, so that enterprises increasingly fierce competition in sustainable development. Use 4p marketing strategy to establish a unique marketing system for enterprises to enable business success.Keywords: Mcake；4P；marketing strategy；SWOT analysis2文 献 综 述随着我国经济的腾飞，人们的生活也有了一个质的提高，人们对食品的需求思想也从最初的追求温饱，升华到了追求绿色，健康，美味的食品。由于国内的城镇化建设加速发展，生活节奏也在加速，压力也随之增大，特别是年轻人经常都有熬夜的习惯如果再加上各种不合格的垃圾食品，可以说是一种致命的威胁。经过权威的专家研究，蛋糕甜点是可以令人放松心情的一种食品，根据调查很多人在烦恼时都有选择吃蛋糕的习惯，利用这份甜蜜的味道来掩盖各种烦恼。面包蛋糕凭借独特的西式风格，各...
