I目录本科毕业论文原创性及知识产权声明....................................................................I摘 要.....................................................................................................................IIIAbstract................................................................................................................IV一、引言................................................................................................................1二、电子商务概念及商业模式概述.......................................................................11. 电子商务的基本概念................................................................................................12．商业模式概述...........................................................................................................23.商业模式模型.............................................................................................................2三、阿里巴巴与京东简介......................................................................................41. 阿里巴巴发展简史.....................................................................................................42. 京东成长历程...........................................................................................................4四、阿里巴巴和京东商业模式对比分析...............................................................51. 定位...........................................................................................................................52． 业务系统................................................................................................................73. 关键资源能力...........................................................................................................94． 盈利模式..............................................................................................................115．现金流结构....................................................................................
