Application of the KISS Rule in Advertising English AcknowledgementsFirst and foremost, my deepest gratitude and respect go to my supervisor, Professor Wu Xiaoyu. It is for his constant encouragement, great care and invaluable advice and suggestions that this paper appears in the present form.I would also like to extend my sincere thanks to Prof. Luo Guoliang, Prof. Lu Naisheng, Prof. Huang Yuanshen, Prof. Xu Yaqin, Prof. Xie Yi, Prof. Zhu Peifen and all other teachers who gave me lectures during the past two academic years. Finally, my appreciation goes to my beloved parents and to the rest of my family. Throughout the development of this paper, they have been there always giving me continuous support, encouragement and understanding. AbstractAdvertising is something that we are all exposed to everyday. It is also something that is likely to affect us in a number of different spheres of our lives. Advertising takes many forms, in most of which, however, language is of crucial importance. To sell commodities or increase sales is the ultimate goal of advertising, which decides that its language should be simple and sweet. Thus a comprehensive analysis on the linguistic features of advertising English is worthwhile.The whole paper is divided into six chapters. The first chapter is an introduction of the study background as well as the methods of research employed in this paper.The second chapter traces back the origin of advertising and covers the definitions, classifications, functions, objectives, elements and the KISS rule of advertising.The following three chapters respectively analyze the lexical, syntactic, and rhetoric features of advertising English. It is based on the employment of various dev...
