A Tentative Study of the Convention & Exhibition Industry and Course Design for Convention & Exhibition English ContentsContents....................................................................................................................iAcknowledgements.................................................................................................iii内容提要.................................................................................................................ivAbstract....................................................................................................................vChapter One Introduction to the Conference & Exhibition Industry..................11.1 Conferences and Exhibitions Within Business Tourism Context...................11.2 Definitions and Categories...............................................................................31.2.1 Meetings, Conferences, Congresses and Conventions.............................31.2.2 Exhibitions, Expositions, Trade Shows and Trade Fairs..........................41.3 The Foundation of the Conference & Exhibition Industry............................61.3.1 The Brief History of the Conference Industry.........................................61.3.2 The Evolution of the Exhibition Industry................................................61.4 The Links Between Conferences and Exhibitions...........................................71.4.1 The Recent Amalgamation — Two Activities into One Industry............71.4.2 The Underlying Congruence — Common Mission and Benefits............81.4.2.1 Similar Mission of Gathering and Disseminating Information.........81.4.2.2 Common Benefits............................................................................10Chapter Two Study of the Conference & Exhibition Industry...........................132.1 Structure Model................................
