XS 地产哈尔滨分公司营销策略研究I中文摘要中文摘要房地产市场营销策略是房地产市场营销理论中一个重要的概念，是指企业为了满足目标市场的需求，对各种可控的营销因素加以优化组合、综合运用、以期高效率地、最经济地实现企业的营销目标。 在本文中，笔者通过对国内外相关研究的综述，明确国际范围内房地产开发企业营销策略研究的基本情况，明确当前研究的优势及不足，为本文的研究提供研究方向。进而笔者分析了中国房地产业的发展情况，并且深入研究了中国房地产业现有的营销环境以及市场中惯用的营销策略。以房地产的开发企业所应用的营销策略作为研究的对象，对营销的理论进行系统的分析，并且结合对于 XS 房地产的营销案例的深度解析，明确 XS 房地产在营销及管理中有待解决的问题，把握优势因素，形成对该房地产公司的营销策略的选择以及营销方面的改革的一系列意见以及建议。笔者希望通过本文所提出的建议，使得我国的房地产企业可以真正的把握机遇，使得自身得以更好的发展，并最终使得我国的经济获得进一步的发展。关键词：房地产；房地产营销；营销策略IIAbstractThe marketing strategy of the real estate market is an important concept of real estate marketing theory, is refers to the enterprise in order to meet the needs of the target market, marketing factors of controllable optimized combination, comprehensive application, in order to efficiently, the most economical way to realize the enterprise marketing objectives.In this paper, Through the domestic and foreign related research, the paper makes clear the basic situation of the research on the marketing strategy of the real estate development enterprises in the international scope, and makes clear the advantages and disadvantages of the current research. Then the writer analyzed the development of China's estate industry, and studied the existing marketing environment and the marketing strategy in it. the real estate development enterprises in the application of the marketing strategy as the research object, a systematic analysis of mark...
