基于财务战略视角下中国本土连锁超市盈利模式优化对策研究——以永辉超市为例摘 要随着电商经济高速发展，连锁超市业态在中国的发展进入了疲软阶段，外资大型连锁超市在华优势减弱，开始寻找新的发展路径，本土连锁超市呈现“两极分化”的发展现状。为了使中国本土连锁超市在变换的大环境中实现可持续发展，本文基于财务战略视角，以当今本土连锁超市的龙头企业——永辉超市为例，通过基于 SWOT 模型的财务战略分析和盈利模式五要素分析，总结永辉超市现有盈利模式的主要问题，并据此为永辉超市盈利模式提出相关优化对策，同时给予中国本土连锁超市在盈利模式优化上的相关建议。关键词：盈利模式，财务战略，优化对策，永辉超市，SWOT 模型，盈利模式五要素BASED ON THE FINANCIAL STRATEGIC PERSPECTIVE OF CHINA'S LOCAL SUPERMARKET CHAIN PROFIT MODEL OPTIMIZATION COUNTERMEASURES ——TAKE YONGHUI SUPERMARKET AS AN EXAMPLEAbstractWith the rapid development of e-commerce economy, the development of chain supermarkets in China has entered a weak stage, Foreign large-scale supermarket chains have weakened their advantages in China and started to look for new development paths. Local supermarket chains are showing the development status of "polarization". In order to achieve sustainable development of local supermarket chains in the changing environment, this paper takes yonghui supermarket, the leading enterprise of local supermarket chains, as an example from the perspective of financial strategy, Based on the analysis of financial strategy and five elements of profit model based on SWOT model, this paper summarizes the main problems of the existing profit model of yonghui supermarket, puts forward relevant optimization countermeasures for the profit model of yonghui supermarket, and gives some Suggestions on the optimization strategy of profit model for local chain supermarkets in China.Key words: Financial strategy, profit model, optimization strategy,...
