选题名称：7 天经济型连锁酒店营销策略研 究摘 要近年来,经济型酒店在中国的出现和迅速成长引起广泛关注。数量众多的经济型酒店,以有别于高档酒店的市场定位与价格,舒适的住宿服务得到了市场认可。与此同时,中国经济型酒店如何实现健康、稳定的成长,也成为迫切需要解决的问题。广东本土品牌 7 天连锁酒店在短短三年间成为快速发展的连锁经济型酒店市场的领军黑马,其高速发展引起了普遍关注。本文以 7 天连锁酒店为例,从企业经营模式入手,结合经济型酒店的概念、特点以及核心竞争力等基础概念与理论 ,通过对 7 天连锁酒店的发展历程和现状进行分析，提出了提升经济型酒店营销策略的对策。关键词：7 天连锁酒店；营销；现状；对策AbstractIn recent years, the economy hotel in China's rapid growth and caused widespread attention. Number of economy hotel, with the market positioning and is different from the upscale hotel price, comfortable accommodation service by the market recognition. At the same time, the growth of China's economy hotel how to realize the healthy, stable, has become an urgent need to solve the problem.Guangdong local brand 7 days in a short span of three years as fast development of economy hotel chain market leader in dark horse, its rapid development has caused widespread concern. In 7 days inn, for example, this paper, from the perspective of the enterprise management mode, combined with the concept and characteristics of budget hotels, as well as the concept and theory of core competence, etc by 7 days hotel chain development course and present situation analysis, puts forward some countermeasures to promote economy hotel marketing strategy.Key words：7 days inn; Marketing; The status quo. countermeasures目 录摘 要..................................................................................................................IIAbstract.................................................................................................
