金融产品营销策划书方案名称： 基金营销策划方案 参赛队负责人： AA 完成日期：2015-04-13目 录概要提示·························································（03）一、策划目的·····················································（03）二、营销环境分析·················································（03）（一）、宏观环境分析·············································（03） （二）、基金产品 SWOT 分析········································（04） 1、优势·····················································（04） 2、劣势·····················································（06） 3、威胁·····················································（07） 4、机会·····················································（07） （三）、竞争企业分析·············································（08） （四）、企业形象分析·············································（09）（五）、投资者分析················································（09）三、市场面临的问题分析·················································（10）（一）市场风险···················································（10）（三）流动性风险················································（10）（四）管理风险·······································...
