广东保险营销发展现状研究【摘要】本文以访谈与数据分析的方法,从广东省进行地域的调查,研究广东省内的保险营销的发展现状中存在的问题,并通过分析给出相关的建议。由于电子化、无纸化业务的推广,广东的保险营销的手段和方式也变得越来越多样化,加上广东省在全国具有一定的经济代表性与其特殊的地理位置优势——与香港和澳门接壤,所以本文通过对一线的从业人员与广东省内居民的访谈,获得广东省内保险营销状况的一手资料与居民对广东省保险营销的看法与接受程度,得出广东省内当下的保险营销现状仍不足以满足市场需求,省内的保险营销人员的综合素质与水平也有待进一步的提高,因此从广东这个地方进行保险营销发展现状调查,有利于认识到省内和国家的保险营销的现状,并可以有效地平衡保险的供求关系，有助于改变广东传统保险产品推广模式,有利于提高广东的保险营销效率,是推动促进粤港澳的保险机构进行合作、开发创新型保险产品的工作的“催化剂”。【关键词】广东 营销 保险市场 发展对策Research on the Development Status of Guangdong Insurance Marketing[Abstract] Based on the method of interview and data analysis, this paper conducts a regional survey from Guangdong Province, studies the problems existing in the development of insurance marketing in Guangdong Province, and gives relevant suggestions through analysis. Due to the promotion of electronic and paperless business, the means and methods of insurance marketing in Guangdong Province are becoming more and more diversified. In addition, Guangdong Province has certain economic representation and its special geographical location advantage in the whole country, bordering Hong Kong and Macao. Therefore, this paper, through interviews with front-line employees and residents in Guangdong Province, The first-hand information about the insurance marketing situation in Guangdong Province and the residents' opinions and acceptance of the insurance marketing in Guangdong Province are obtained. It is concluded that the current insurance marketing situati...
