本科论文摘 要家用电器影响着人们的生活。对家电行业的研究分析不仅有助于企业发展壮大，还可以提高人们的生活质量。本篇文章把格力电器作为研究对象，以其财务报表为出发点，引入哈佛分析框架，通过采用案例分析法、比较分析法，对格力电器的经营绩效及发展状况进行研究，旨在发现其优势与不足，提出改进意见和解决方法。首先，文章从战略视角出发，运用 PEST 分析和波特五力模型，对格力电器的市场状况进行评估与分析；其次，对重要会计科目进行会计分析，发现会计政策和估计存在的潜在风险；再次，对格力电器及其竞争企业的四大核心能力进行财务分析；最后，预测企业的发展前景。关键字：格力电器，哈佛分析框架，财务报表本科论文ABSTRACTHousehold appliances have impact on people's life.The research and analysis of household appliances industry can not only provide data support for the development of enterprises,but also improve people's quality of life.Gree electric appliances,for example,this paper put the financial statements as a starting point of the Gree electric appliances,the introduction of Harvard framework,by using case analysis,comparative analysis,business performance and development status of Gree electric appliances research,aiming to find the advantages and disadvantages,puts forward improvement Suggestions and solutions.Firstly,from a strategic perspective,the market environment of Gree electric appliances is analyzed from a macro perspective by PEST analysis and porter's five forces model analysis. Secondly,analyzing the important accounting items,to identify the risk reflected by accounting information;Thirdly, the financial analysis is relying on the information of Gree and its competitors to analyze the debt paying ability,profitability,operation ability and development ability of the enterprise.Finally,forecast the prospect of the enterprise.Key words: Harvard Analysis Framework,Gree Electric,Financial statement本科论文目 录前 言.............
