北京理工大学珠海学院 2020 届本科生毕业论文WR 公司 LED 照明产品越南市场国际化渗透可行性研究摘 要WR 公司从事 LED 照明产品的研发生产、封装和应用，旨在为商业、市政照明应用提供 LED 照明路灯等产品，同时协同广告媒体实现双主业发展。目前，WR 公司在国内属于中游封装和下游应用的企业，由于 LED 产业市场空间大，门槛低，大量下游企业涌入，导致企业面临激烈的市场竞争；同时又面临着海外长期合作市场受贸易战及经济发展下滑的影响，LED 照明产品出口受到严重打击。面对内忧外患的市场环境，开拓东南亚市场以越南为例，实施越南市场直接投资，有利于实现 WR 公司 LED 产品国际化可持续发展。本文利用 PEST 模型进行宏观环境分析。其次，结合该公司财务及经营情况利用金融学知识对 WR 公司开拓越南市场投资项目进行预期收益率计算。最后，结合分析结果和实际情况进行比较分析，为 WR 公司进越南市场投资和发展从技术、创新应用等提高自身竞争力方面，实现可持续发展提供合理化参考建议。关键词：LED 照明；越南市场；市场开拓；可行性分析北京理工大学珠海学院 2020 届本科生毕业论文北京理工大学珠海学院 2020 届本科生毕业论文Feasibility Study on International Penetration of LED Lighting Products of WR Company in Vietnamese MarketAbstractWR company is engaged in the R & D, manufacturing, assembly and application of LED lighting products, aiming to provide LED lighting street lights and other products for commercial and municipal lighting applications, and realize the development of dual main businesses in cooperation with advertising media. At present, WR company belongs to the midstream packaging and downstream application enterprises in China. Due to the large market space and low threshold of LED industry, many downstream enterprises pour into the LED industry, leading to the fierce market for enterprises; At the same time, the overseas long-term cooperation market is affected by the trade war and economic development downturn, and LED lighting exports are severely hit. Facing the...
