公路物流网络货运平台商业模式比较研究Comparative Study on the Business Model of Highway Logistics Network Freight Platform内容摘要随着互联网技术与传统行业不断融合，在经历全国物流急剧变革期之后，车货匹配平台、无车承运人平台等公路物流网络货运平台开始探索发展。为了助力公路货运行业转型升级以及公路网络货运平台创新突破，本文根据不同类型平台的切入点和关注点差异，选取 oTMS、货车帮、卡行天下、云鸟配送、传化物流等比较具有代表性的平台作为研究样本，从目标市场、价值主张、价值创造、关键资源以及盈利方式等五个指标入手，比较分析公路物流网络货运平台的商业模式。厘清不同类型的公路网络货运平台商业模式，有助于公路货运行业与公路网络货运平台结合自身实际、选择与自身平台类型相适应的商业模式发展，同时，对于助推行业与平台实现转型升级与创新突破具有一定的理论价值与重广东东软学院本科毕业设计要的实践意义。关键词：公路物流 网络货运 平台 商业模式 AbstractWith the continuous integration of Internet technology and traditional industries, after the rapid transformation of national logistics, the vehicle and cargo matching platform, carless carrier platform and other road logistics network freight platform began to explore and develop. To boost highway freight industry transformation and upgrading, as well as road freight network platform for innovation, this article according to the different breakthrough point and focus of different types of platforms, oTMS, Lorry Gang, KXTX, Yunniao distribution, to wait for more representative platform Transfar logistics as the research sample, from the target market, value proposition, value creation, key resources, and five indexes such as profit way of comparative analysis of the business model of highway freight 广东东软学院本科毕业设计logistics network platform. To clarify the different types of highway freight network platform business model, and help to road freight transport industry and the choice of ...
