本科毕业设计（论文）广东大学生农村创业 SWOT 分析及策略选择 SWOT Analysis and Strategy Selection of Rural Entrepreneurship for Guangdong College Students 院（系）商务管理学院专 业工商管理班 级16 级工商 2 班学 号16220320214学生姓名范水练指导教师陈盼佳提交日期2020 年 4 月 24 日PAGE \* MERGEFORMATI广东东软学院本科生毕业设计（论文）中文 摘要 近些年来，大学生就业困难的问题受到社会各层人士的广泛关注。在广东这种经济非常发达的沿海省份，社会经济形势很大程度影响了就业市场。就业单位对毕业生的要求普遍提高从而造成“供过于求”的处境，就业难已经成为一个突出问题。就业岗位的减少而流入广东就业的大学生却日愈增多。所以大学生到农村创业是实现大学生就业的有效途径，这不仅解决了就业难的困境也能为促进农村发展发挥人才资源优势。本文根据大学生在农村创业所面临的优势、劣势、机会、威胁，整合出可选择的创业路径方案策略，为大学生农村创业提供参考借鉴。关键词：大学生农村创业 SWOT 分析 路径选择AbstractIn recent years, the problem of employment difficulties of college students has been widely concerned by people at all levels of society. In the coastal province of Guangdong, which has a very developed economy, the social and economic situation has greatly affected the job market. The demand of employment units for graduates has generally increased, resulting in "oversupply" situation, employment difficulties have become a prominent problem. With fewer jobs, more and more college students are entering Guangdong. Therefore, it is an effective way for college students to start a business in rural areas, which not only solves the difficult dilemma of employment, but also can give full play to the advantages of talent resources for promoting rural development. The Rural Environment of College Students Potential, disadvantage, opportunity and threat integrate the alternative strategy of entrepreneurship path, and put forward effective dir...
