潮牌衍生品设计与应用研究摘要 为了可以更好的在众多的品牌当中体现出自己的独特性，可以让消费者记住这个品牌并进行购买，就需要根据消费者的消费心理进行品牌产品的生产，如果可以满足消费者的消费心理的话就可以对品牌的推广有很大的帮助。 对于这种现象，更侧重于张扬独特思想品格、风格和生活态度的品牌受到了这部分群体的青睐。这就是潮牌的品 牌独特性。很多的潮牌都是由很年轻的服装设计师进行服装设计的，要的就是年轻人的活力和不羁。 随着我国经济的不断发展，人们生活水平的不断进步，人们更多的开始追求自己的生活质量，比如说文化办公用品就和我们的生活有亲密的联系，所以它也走进了我们的视野当中。通过与潮牌元素的紧密结合，对潮牌品牌开发与并购、 社会发展、市场走向、商业意义、消费人群定义等这些要素进行相应的探索性研究，我们可以把文化办公用品发展的历史过程进行分析，可以根据它的设计理念等方面进行详细研究，并且根据现代的生活方式将文化办公用品品牌化的对其进行设计和销售。关键词： 个体特征，品牌独特性，探索性研究 In order to highlight their own unique, mold and enhance the self-image in the eyes of others, consumers have access to the consumer goods, use and processing, to seek the difference between the individual characteristics of others. The purchase of a unique product or brand, to show the different tastes of others to become consumers to meet the psychological needs of the performance.For this phenomenon, more emphasis on the unique character, style and attitude of life of the brand has been favored by this part of the group. This is the unique brand tide card. Most of them come from the hands of young fashion designers, do not behave, Maverick is its label. Cultural office supplies is closely connected with people's life, along with the rapid development in recent years, the continuous progress of society, science and technology, cultural office supplies as human history and culture, civilization, art closely linked products, has attracte...
