深圳市保健品市场调查与分析【摘要】目的：通过深圳市保健品行业分析以及消费者调查，找出当地行业发展问题所在，并针对实际情况对该行业提出相关建议。方法：通过文献参考法，查阅相关文献和保健品行业市场规模进行研究；采用随机抽样的方法，抽取深圳市常住居民为研究对象，参与问卷调查。结果：近几年保健品行业规模不断壮大，但依然存在许多不足，如行业门槛较低、企业内部经营管理有待加强、市场低迷消费动力不足、市场分散混乱等问题。同时，保健品行业受关注程度较低，部分市民对保健品的定义还存在偏差，保健品市场潜力有待进一步开发。结论：保健品行业是大健康产业中的重要支撑，为避免该行业再次遭受打击，需要从企业、个人和政府三个角度为出发点，促进保健品行业良性发展。【关键词】保健品市场；现状；发展趋势；消费行为A Survey and Analysis of Health Product Market in Shenzhen[Abstract] Objective: To investigate and analyze the market status and development trend of Shenzhen's health care products industry, provide objective basis for consumers to purchase health care products, and make relevant suggestions for the industry based on actual conditions. Methods: Through literature reference method, consult relevant literature and market size of health products industry for research; use random sampling method to select Shenzhen residents as the research object and participate in the questionnaire survey. Results: In recent years, the scale of the health care product industry has continued to grow, but there are still many shortcomings, such as chaotic industry structure, low concentration, relatively basic management and self-regulation, and low per capita consumption. At the same time, the health care product industry has received less attention, and some citizens still have deviations in the definition of health care products. The market potential of health care products needs to be further developed. Conclusion: The health product industry is ...
