广州市消费者对转基因食品认识及消费意愿的调查分析【摘要】近十余年来，我国转基因食品不断发展，展现了现代生物技术领域的进步。但从本世纪以来，消费者们一直质疑其安全性、经济性等诸多方面，甚至偶尔披露出信任危机。在新时期，我国要大力发展转基因食品以满足粮食需求。笔者以广州市 300 多名消费者为样本，就消费者对转基因食品的认识和购买意愿进行了调查。本文分析消费者行为的统计学特征及背后的原因。本文通过对广州市消费者的认识水平和消费行为的调查，分析出背后的原因，并从多个方面提出关于帮助消费者全面认识转基因食品、提升其消费意愿和加强对转基因食品管理的建议【关键词】转基因食品；现代生物技术；安全性；经济性；认识；购买意愿；消费者行为Survey and Analysis of Consumers' Understanding and Consumption of Genetically Modified Food in Guangzhou[Abstract]In the past ten years,genetically modified food develops unceasingly in our country, which has unfolded the modern biological technology domain progress.But since this century, the consumers has always questioned its security, economy and so on many aspects, even the trust crisis.The author take the Guangzhou more than 300 consumers as a sample, the consumer to transferred gene food the understanding and the purchase wish has carried on the investigation.This article has carried on the investigation based on the Guangzhou market consumer behavior.This investigation and study has used the questionnaire survey procedure, the literature methodology as well as the contrast analytic method.The questionnaire disseminates mutually in the relatives and friends between, obtains the data and analyzes the consumer behavior statistics characteristic and the behind reason.Through to the Guangzhou consumer's cognition level and the consumer behavior investigation, analyzes the behind the reason, and from many main body aspect proposed about helps the consumer to know comprehensively transf...
