（扁平风格插图中冷色调在顺德酒厂项目节庆插图设计中的视觉表达） （ Flat style illustration in cool tones in the Shunde Winery project festival illustration design visual expression ） 扁平风格插图中冷色调在顺德酒厂项目节庆插图设计中的视觉表达内容摘要本文提出我国传统的节庆插画暖色调、尤其是红色调过多地被过多使用的现状，分析造成这种历史原因与现代的实际情况，凸显此研究课题的个性。然后切入主题，阐述以大体冷色调如何应用于绘制节庆插图的理论，从整体构图、使用元素、配色理论等等等等的方面去论证这种做法的可行性以及创新性，并以实际操作去逐一论证这些猜想的正确性以及效果，最后总结这次研究所得出的观点，结束本次关于冷色调在顺德酒厂项目节庆插图设计中的视觉表达的研究。关键词：色调 节庆插画 扁平风格插图 冷暖色调AbstractThis article proposes the current situation of the overuse of warm tones, especially red tones, in our traditional festive illustrations, and analyzes the historical reasons for this and the actual situation in modern times, highlighting the personality of this research topic. Then we cut into the topic, expounded the theory of how cold tones can be applied to the drawing of festival illustrations, argued the feasibility and innovation of this approach in terms of the overall composition, the use of elements, color theory, etc., and argued the correctness and effect of these conjectures one by one in practice, and finally concluded this study on the visual expression of cold tones in the design of festival illustrations of Shunde Winery project.Key Words：Hue Festival Illustration Flat Style Illustration Warm and cold tones目 录第 1 章：绪论 11.1 为什么要以冷色调绘制节庆插图11.2 以冷色调绘制节庆插图的意义1第 2 章：以冷色调绘制节庆插图 32.1 节庆题材的选择 32.2 绘制冷色调节庆插图的前期准备32.3 冷色调节庆插图的绘制过程 42.3.1 使用工具42.3.2 草稿与线稿阶段42.3.3 填充色彩5第 3 章：以冷色调绘制节庆插图过程...
