丽江得一食品集团的发展战略研究摘 要随着市场化程度的提升及人们对企业管理活动认识度的加深，越来越多的企业开始从多方面重视自身的发展，包括生产作业、财务会计、市场营销以及信息系统构建等多个方面，而这些管理活动均受到企业发展战略的影响。制定科学合理的企业发展战略可以确保企业各项经营运作的成功，能够实现企业效益的提升故而本文对该问题进行探究，并以丽江得一食品集团为例进行论证。文章首先概述了研究的背景、意义等；其次对发展战略以及 SWOT 分析法等相关概念理论进行了论述；再次介绍了丽江得一食品有限公司的发展现状以及当前所制定的发展战略，包括公司层、业务层以及职能层三个层面；接着引用 SWOT 分析法对该公司的发展战略可行性进行分析；最后提出该公司发展战略可以有效实施的保障措施。以期为相关类似企业提供一定的参考，使其制定出合理的发展战略，促进其发展。关键词：食品行业；战略管理；发展战略AbstractWith the promotion of marketization and the deepening of people's awareness of corporate management activities, more and more enterprises begin to attach importance to their own development in many aspects, including production operations, financial accounting, marketing and information system construction. , And these management activities are subject to the impact of enterprise development strategy. Making a scientific and reasonable strategy for enterprise development can ensure the success of all the management and operation of the enterprise and enhance the efficiency of the enterprise. Therefore, this article explores the issue and takes Lijiang Tianyi Food Group as an example. The article first summarizes the background and significance of the research. Second, it discusses the development strategy and related concept theories such as SWOT analysis, introduces the development status of Lijiang Tianyi Food Co., Ltd. and the current development strategy, including company level , The business layer and the functional layer three levels; Th...
