目录第一章 绪论....................................................................................................................................21.1 研究背景............................................................................................................................31.2 研究意义............................................................................................................................31.3 研究方法............................................................................................................................41.4 研究内容............................................................................................................................4第二章 理论概述.............................................................................................................................42.1 文化营销概念....................................................................................................................42.2 文化营销内涵....................................................................................................................4第三章 老泥窖酒厂市场现状.........................................................................................................53.1 白酒行业发展历程............................................................................................................53.2 白酒市场需求分析...........................................................................................................73.3 白酒行业文化营销现状分析...........................................................................................83.4 老泥窖酒厂概况................................................................................................................93.5 老泥窖酒厂文化营销现状................................................................................................9第四章 老泥窖营销问题分析...............................................................................................
