摘 要大数据时代，信息爆炸增长，对各行各业都产生了巨大影响，尤其是会计行业。我国各企业应用现在市场上主流的数据处理软件，快速获得海量数据，挖掘分析出数据背后潜在的价值信息，企业据此做出的营销策略、产品结构调整等一系列利于企业发展的财务决策。利用大数据进行财务决策整合财务信息和非财务信息、结构化和非结构化信息，产生的经济价值越来越大，财务决策在企业中的分量越来越重，企业应重视结合大数据技术进行财务决策。本文通过了解阿里巴巴集团的业务范畴、基本概况以及应用大数据进行财务决策的案例，分析大数据时代的到来，企业财务决策要面临的挑战以及相应的应对措施。对于我国各企业应对大数据时代的影响具有普遍适用意义。关键词：大数据；财务决策；企业；云会计；影响AbstractIn the era of big data, the explosion of information has had a tremendous impact on all walks of life, especially the accounting profession. Every enterprise in our country applies the mainstream data processing software on the market now, quickly obtains the massive data, excavates the analysis data behind the potential value information, based on this, the enterprise makes a series of financial decisions such as marketing strategy, product structure adjustment and so on. Using big data to make financial decisions, integrating financial information and non-financial information, structural and non-structural information, and producing more and more economic value, financial decisions are becoming more and more important in enterprises, enterprises should attach importance to financial decision-making combined with big data technology. By understanding the business scope of Alibaba group, the basic overview and the application of big data in financial decision-making cases, this paper analyzes the coming of big data era, the challenges faced by corporate financial decision-making and the corresponding measures. It is of universal significance for Chinese ente...
