课题名称苏州市自驾游游客动机及游客行为研究摘要摘要;随着旅游业的持续增长，汽车拥有者的数量迅速增长，高速公路的数量也在迅速增长。随着网络的逐步完善和国家旅游和娱乐设计的改变，越来越多的汽车旅游出现。它逐渐成为一种重要的休闲和旅游形式。中华人民共和国国务院指出，“优化旅游业的消费环境，改善自动化的旅游服务系统。”作为一个特别注重汽车旅游的新项目，越来越多的人被鼓励自治、尊重和自豪。近年来，国内汽车旅游业增长，对游客的需求增加。了解和掌握游客的需求是市场发展的条件和基础。根据供需矛盾和提交人自身利益，本文从参谋的角度看待了中国汽车游客在杭州的消费行为和营销策略。随着我国旅游经济的持续快速发展，汽车保有量的迅速增加关键词：杭州，自驾车旅游，消费行为特征，旅游目的地，营销共 12 页 第 3 页ABSTRACT ABSTRACT：As tourism continues to grow, so does the number of car owners and the number of highways.With the gradual improvement of the network and the change of national tourism and entertainment design, more and more car tourism appears.It has gradually become an important form of leisure and tourism. The state council of the People's Republic of China said, "we should optimize the consumption environment for tourism and improve the automated tourism service system." As a new project with special emphasis on automobile tourism, more and more people are encouraged to be autonomous, respectful and proud. In recent years, the domestic automobile tourism industry has grown and the demand for tourists has increased. Understanding and mastering the needs of tourists is the condition and foundation of market development. According to the contradiction between supply and demand and the author's own interests, this paper looks at the consumption behavior and marketing strategy of Chinese automobile tourists in hangzhou from the perspective of staff. With the continuous and rapid development of China's tourism econo...
