目 录摘 要..............................................................................................................................................II一、引言..........................................................................................................................................1二、我国汽车 4S 店的现状及发展趋势.........................................................................................2（一）我国汽车 4S 店的现状以及存在问题.........................................................................21、对车企的依赖性很强.................................................................................................22、品牌形象受到严格约束.............................................................................................33、自身运营能力较低.....................................................................................................34、职工团队素质偏低，流动性大.................................................................................35、促销方式单一化.........................................................................................................3（二）我国汽车 4S 店发展趋势.............................................................................................31、规模化发展.................................................................................................................32、品牌化建设.................................................................................................................43、后服务化.....................................................................................................................4三、鹤壁市福特汽车 4S 店运营的环境分析.................................................................................5（一）外部环境分析...............................................................................................................51、政治环境分析............................................................................................
