目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引言...........................................................................................................................11.本文研究的理论基础与方法................................................................................31.1 主题公园的概念、分类、特点...................................................................31.2 主题公园的发展...........................................................................................31.3 主题公园的盈利模式...................................................................................31.4 主题公园游客满意度...................................................................................42.杭州乐园的运营概况............................................................................................52.1 杭州乐园的建立与发展...............................................................................52.2 杭州乐园的盈利模式和市场绩效...............................................................53 杭州乐园 SWOT 分析...........................................................................................73.1 优势 (Strength)..............................................................................................73.2 劣势 (Weakness)...........................................................................................73.3 机会 (Opportunity)........................................................................................83.4 威胁 (Threat).................................................................................................83.5 分析小结.......................................................................................................84. 杭州乐园的发展现状及创新研究调查分析.......................................
