I华谊兄弟公司筹资过程存在的问题及对策分析摘 要基于我国的基本国情和国家政策，文化传媒产业的筹资问题，直接影响着产业的生存和可持续发展。因此，研究我国文化传媒产业的筹资问题，对促进我国文化传媒产业良性发展至关重要。文章以我国文化传媒企业的代表公司之—华谊兄弟股份有限公司为例，对其主要筹资渠道和方式及财务状况进行了介绍和分析，讨论其筹资模式；最后分析华谊兄弟在筹资过程中存在的问题，并探讨解决问题的对策。关键词：筹资渠道；筹资方式；华谊兄弟IIProblems and Countermeasures in the financing process of Huayi BrothersAbstractBased on China's basic national conditions and national policies, the financing of cultural media industry directly affects the survival and sustainable development of the industry. Therefore, it is very important to study the financing of the cultural media industry in China. Taking Huayi Brothers Co., Ltd., one of the representative companies of cultural media enterprises in China, as an example, this paper introduces and analyzes its main financing channels, ways and financial situation, discusses its financing mode, and finally analyzes the problems existing in the financing process of Huayi Brothers, and discusses the countermeasures to solve the problems.Key words:Financing channels；financing modes；Huayi BrothersIII 目 录摘 要................................................................................................................................................Abstract...............................................................................................................................................一、 引 言......................................................................................................................................（一）研究背景和研究意义.....................................................................................................（二） 研究现状及文献综述...............................
