摘 要在我国颁布的战略性文件《制造 2025》中，新能源汽车行业是十大重点发展领域之一，发展势头稳步向前，新能源汽车是汽车行业在未来的发展趋势，随着环境保护意识的增强，新能源汽车的市场需求也会越来越旺盛，国内外的新能源汽车企业也迅速崛起。本文主要研究和分析比亚迪新能源汽车在我国各种政策的大力扶持下的发展和在补贴消退后的发展方向，通过对该企业汽车业务概况和所处大环境的分析，指出比亚迪集团在各方面存在的问题，并为其汽车产业的未来发展提出合理化建议。 关键词：比亚迪；新能源汽车；发展前景 PAGE \* MERGEFORMAT IIIAbstractIn the strategic document "manufacturing 2025" issued by China, the new energy automobile industry is one of the ten key development areas, and the development momentum is steadily moving forward. The new energy vehicle is the development trend of the automobile industry in the future. With the increase, the market demand for new energy vehicles will become more and more vigorous, and new energy vehicle companies at home and abroad will also rise rapidly. This article mainly studies and analyzes the development of BYD's new energy vehicles under the strong support of various policies in China and the development direction after the subsidy subsides. Through the analysis of the general situation and the environment of the enterprise's automobile business, it points out the existing problems of BYD group in various aspects, and puts forward reasonable suggestions for the future development of its automobile industry, mainly reflected in brand, production, Technology, sales.Key words：BYD; new energy vehicle; development prospect PAGE \* MERGEFORMAT III目 录1 引言.............................................................11.1 研究背景及意义..................................................11.2 国内外研究现状..................................................21.2.1 国外研究现状......................
