百雀羚护肤品顾客忠诚度提升策略研究目 录中文摘要........................................................................................................................3一、绪论........................................................................................................................4（一）研究背景.....................................................................................................4（二）研究意义.....................................................................................................5（三）研究内容.....................................................................................................5（四）研究方法及研究思路.................................................................................51.研究方法.......................................................................................................62.研究思路.......................................................................................................6（五）创新点.........................................................................................................6二、研究综述................................................................................................................7（一）相关概念.....................................................................................................71.顾客满意度...................................................................................................72.顾客忠诚度...................................................................................................73.体验营销.......................................................................................................7（二）国内外研究状况.........................................................................................71.国外研究现状...............................................................................................72.国内研究现状.........................................................................................
