目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 高端酒店发展现状概况.......................................................................................32 相关理论研究.......................................................................................................52.1 顾客需求.......................................................................................................52.2 国内外研究综述...........................................................................................53 研究对象及研究方法...........................................................................................73.1 研究对象概述...............................................................................................73.2 研究方法......................................................................................................74 顾客需求调查结果分析........................................................................................84.1 问卷调查设计...............................................................................................84.2 顾客需求调查结果分析...............................................................................85 酒店顾客需求中存在的问题..............................................................................155.1 酒店整体环境陈旧....................................................................................155.2 服务不周到现象普遍存在........................................................................155.3 菜品更新周期慢，价格偏贵....................................................................165.4 营销力度不够.............................................................
