I 电子商务盈利模式研究摘 要近年来，中国国内的网民数量大幅度增加，截至 2019 年 6 月，我国网民规模达8.54 亿，互联网普及率为 61.2%，同时由于互联网技术的不断发展和普及，导致很多网民在网上购物的需求不断扩大，中国互联网络信息中心数据显示，截至 2019 年 6月，我国网络购物用户规模达 6.39 亿，因此互联网零售成为传统零售商寻找和发展的新的利润点。很多电子商务企业，例如京东、阿里巴巴等已经在电商领域中脱颖而出，成为国内电商企业的领头者。不同的企业其盈利模式不同，而探寻一种适合自身发展需要的盈利模式是企业在竞争日益激烈的市场经济环境中得以持续经营的关键。为此，本文在研究国内外有关电子商务企业盈利模式理论的基础上，以京东集团作为研究对象，运用案例分析法对京东集团的盈利模式进行分析，通过对京东集团盈利模式的优劣进行分析和总结，以期对其他电商企业的发展能提供指导作用。关键词：京东集团；盈利模式；电子商务IIResearch Based on Business Model of Electronic CommerceAbstractIn recent years, the amount of netizen have increased substantially in China, and the internet technology have developed and spreaded continuously,which cause the demend of online shopping have enlarged Therefore, Internet retail has become a new profit point for traditional retailers to seek and develop. Many e-commerce enterprises, for example, jd group and alibaba have stood out in the field of e-commerce,become the leader of domestic e-commerce enterprises. Different companies have different profit models，and seeking a profit model that in their own is the key of a company which want to going concern in the market economic environment. Therefore，this paper researchs base on business model of electronic commerce,according to jingdong group’s goodness and position ,reaching the analysis to help other companies to develop.Key words: Jd group; Profit model; The electronic commerceIII 目 录摘 要....................................................................IAbstract....
