摘 要随着全球国际化的发展，我国对外贸易持续增长，随着中国在国际舞台上的地位逐步上升，中国经济水平飞速发展，与其他国家贸易往来更为密切。当前，随着全球经济的发展使钢材行业出现了井喷式的发展，并且国家出台了出口退税的政策，促使中国钢材产品出口贸易发展增长率呈现上升趋势，但大连瑞芯科技有限公司的钢材贸易出口总额呈下降趋势，该公司在营销过程中逐渐暴露出一些问题，阻碍了公司在出口贸易方面的发展。本文以具有代表性的大连瑞芯科技有限公司作为研究对象，使用市场调查等研究方法，通过对大连瑞芯科技有限公司钢材出口的现状分析，发现目前大连瑞芯科技有限公司在出口营销当中存在钢材产品同质化问题严重、钢材产品营销出口的渠道狭隘、宣传方式单一的问题，总结并提出实行差异化钢材产品战略、拓宽销售渠道、宣传多样化策略的解决策略，为促进大连瑞芯科技有限公司钢材产品出口贸易发展提供参考建议，进而对促进大连市钢材市场的出口贸易具有重要意义。关键词：钢材出口； 出口营销； 全球化； 精准推广AbstractWith the development of global internationalization, China's foreign trade continues to grow. With the gradual rise of China's status on the international stage, China's economic level develops rapidly, and its trade exchanges with other countries become closer.At present, with the development of the global economy has created blowout steel industry development, and introduced the export tax rebate policy, encourage the development of Chinese steel products export trade growth rate rise, but the core technology co., LTD., steel trade exports a downward trend, the company gradually exposed some problems in the process of marketing, hindered the development of company in the aspect of export trade.Based on the typical core technology co., LTD., as the research object, the use of market research and other research methods, based on the core technology co., LTD., dalian steel export present situation analysis, found the red core technology co., LTD., in the export marke...
