I电商背景下校园快递顾客满意度研究——以广州工商学院为例内 容 摘 要随着电商的快速发展，大学生网络消费也逐年增长，带动了校园快递市场的扩展。然而，庞大的快递量给配送以及服务水平带来了巨大的难度，顾客对物流服务的要求也越来越高，如何提高顾客满意度成为校园快递的难题。本论文基于电子商务高速发展的背景之下，通过调查问卷的方式，以广州工商学院在校大学生为调查对象，对校园快递顾客满意度进行了调查分析，从中找到影响顾客满意度的主要因素，并有针对性的对校园快递服务的薄弱环节提出可行建议。希望这些建议能够使校园快递服务质量得到进一步优化，使校园快递顾客满意度得到进一步提高，为全校师生提供更好更快更全面的校园快递服务。关键词：电商；校园快递；顾客满意度；服务质量；IIResearch on Customer Satisfaction of Campus Express under the Background of E-commerce-Take Guangzhou Institute of Industry and Commerce as an exampleAbstractWith the rapid development of E-commerce, the network consumption of college students is growing year by year, which leads to the expansion of campus express market. However, the huge express quantity brings huge difficulty to the distribution and the service level, the customer also more and more high request to the logistics service, how to enhance the customer satisfaction becomes the campus express problem. Based on the background of the rapid development of E-COMMERCE, this paper investigates and analyzes the customer satisfaction of campus express delivery by means of questionnaire and taking the students of Guangzhou University of technology and business as the subjects of investigation, identify the main factors that affect customer satisfaction, and at the same time make suggestions for the changes in the campus express service that are poor.It is hoped that these suggestions can further optimize the service quality of campus express delivery and make The customer satisfaction of campu...
