目 录摘 要..........................................................................................................................1一、绪论.....................................................................................................................3（一）研究背景.................................................................................................3（二）调查目的.................................................................................................3（三）调查方法.................................................................................................3（四）调查结果.................................................................................................3二、大学生购买行为影响因素调查.........................................................................4（一）功能因素.................................................................................................4（二）品牌因素.................................................................................................5（三）质量因素.................................................................................................5（四）价格因素.................................................................................................5（五）消费行为.................................................................................................5三、国内外品牌手机在大学生市场中的竞争现状.................................................7（一）功能优势.................................................................................................7（二）品牌优势.................................................................................................8（三）质量优势.................................................................................................8（四）价格优势.................................................................................................9（五）外形以及售后服务.................................................................
