合肥公交移动电视情况调查分析摘 要公交移动电视是信息化与技术革新有力推动的产物。它的出现丰富甚至改变着市民原有的生活方式，它的发展引起人们广泛关注。以合肥公交移动电视为研究对象，概要分析了目前合肥公交移动电视运营的情况，通过对市民的问卷调查，结合对原合肥移动电视主管负责人的访谈结果，探究得出目前合肥公交移动电视发展存在的问题，即经济总量偏小、政府支持力度不足、认知度较低、缺乏权威收视数据支持、技术不成熟、缺乏雄厚资金、盈利模式单一等，并提出相应的对策。以期促进合肥公交移动电视的发展。关键词：公交移动电视；发展现状；策略Investigation and Analysis of Hefei Bus Mobile TVAbstractPublic transport mobile TV is a product of information technology and technological innovation. Its appearance has enriched and even changed the original lifestyle of the citizens, and its development has attracted wide attention. Taking Hefei Bus Mobile TV as the research object, this paper analyzes the current situation of Hefei public transport mobile TV operation, and through the questionnaire survey of the citizens, combined with the interview results of the former Hefei mobile TV executives, the current development of Hefei public transport mobile TV The existing problems are small economic aggregate, insufficient government support, low awareness, lack of authoritative data support, immature technology, lack of abundant funds, and a single profit model, and propose corresponding countermeasures. With a view to promoting the development of mobile TV in Hefei.Keywords: Public transport mobile TV; development status; strategy目 录一、绪论....................................................................1（一）研究背景和意义....................................................1（二）相关文献综述......................................................1（三）研究内容与方法....................................................2二、概念界定及相关理论...........
