摘 要近几年来，短视频行业发展突飞猛进，给人们的娱乐生活带来了极大的影响。短视频行业势头正盛，各大行业品牌营销都纷纷向其靠拢合作，旅游行业也不例外。在众多的短视频中，抖音无疑是其中的佼佼者，近两年，多个城市及旅游景点在抖音上相继爆红，抖音不仅传播了城市美丽的风景，还传承了城市的文化，使人们感受到更立体多面的城市旅游形象。抖音为城市旅游形象的营销带来了全新的模式和崭新的机会。在这一环境下，利用短视频新颖的玩法和创新的模式对城市旅游形象营销已成为越来越普遍的趋势。随着移动互联网的高速发展，短视频正迎来一轮新高潮，旅游目的地营销也进入了短视频营销时代，以抖音为代表的短视频 APP 正成为城市旅游形象输出的新载体。关键词：城市旅游形象；短视频；抖音；新媒体；网红城市AbstractIn recent years, the development of short video industry has developed by leaps and bounds, which has brought great influence to people's entertainment life. Short video industry momentum is booming, brand marketing in all major industries have been close to its cooperation, tourism industry is no exception. In many short videos, Douyin is undoubtedly one of the best. In the past two years, a number of cities and tourist attractions have become popular on Douyin one after another. Douyin not only spread the beautiful scenery of the city, but also passed on the culture of the city, so that people feel more three-dimensional and multi-faceted urban tourism image. Douyin has brought a new model and new opportunities for the marketing of urban tourism image. In this environment, the use of short video novel play and innovative model to urban tourism image marketing has become more and more common trend. With the rapid development of mobile Internet, short video is ushering in a new round of the most wonderful part, tourism destination marketing has also entered the era of short video marketing, Douyin as the representative of ...
