本科论文本科论文摘 要不难发现彩妆行业在近几年的销售手段和方式更加丰富，外加移动互联网正在迅速开展的过程中，因此这也让以短视频为代表的新媒体这一新鲜事物出现在大众视线里，它也成为一种被各个品牌所欢迎且相继应用的营销手段，但是对于这种刚兴起不久的短视频该怎样运用到彩妆业的营销中也引起了彩妆相关行业的探讨。本文以短视频营销为研究对象，结合相关的理论知识和国内外的具体实施案例将彩妆业的短视频营销价值，现状以及存在的不足等进行系统的归纳整理，提出了关于彩妆品短视频营销策略的一些启示。关键词：彩妆行业，短视频营销，营销价值本科论文AbstractIt is not difficult to find that the make-up industry has more abundant sales methods and methods in recent years. Has become a marketing method that has been welcomed by various brands. However, how to apply this short-lived short video to the marketing method of the cosmetics industry has also caused discussions in the cosmetics industry. This paper takes the short video marketing as the research object, combines the relevant theoretical knowledge and the specific implementation cases at home and abroad, systematically summarizes the value, current situation and existing shortcomings of the short video marketing of the cosmetics industry, and puts forward some enlightenment on the short video marketing strategy of the cosmetics .Key words: Cosmetics industry, Short video marketing, Marketing value本科论文目 录摘 要............................................................................................................................................IAbstract......................................................................................................................................II前 言............................................................................................................................................11 绪论............................................................................
