澳门人对科士威的接受程度的调查研究摘要 近年来，中国的直销市场逐渐火爆，而科士威近期的发展也引起了广大学者和创业者的关注。随着我国直销法律的完善，进入我国的直销企业越来越多，面对激烈的竞争，科士威能否充分发挥自己的优势，占据中国前沿市场是科士威发展中必须考虑的重大问题。本文以澳门地区的居民作为调查对象，研究分析他们对科士威的了解程度，进而发现科士威在澳门人眼中的优点以及缺点，预测科士威在澳门乃至全国的发展前景，并对于科士威的缺点提出了一些改进的方法和建议促进科士威更好的发展。关键词：澳门；科士威；直销1Macao people 's acceptance of the investigation and studyAbstractIn recent years, China 's direct selling market gradually hot, and Cosway recent development has attracted many scholars and entrepreneurs pay close attention to. Along with our country direct law perfect, entering China's direct selling enterprises more and more, in the face of the fierce competition, Cosway can give full play to their advantages, occupy the Chinese market is the forefront of Cosway's development must be considered a major problem. This article take the Macao area residents as the object of study, the analysis of their level of understanding and Cosway, Cosway in the eyes of the people of Macao the advantages and disadvantages, predict Cosway in Macao and even the whole country 's prospects for development, and for the Cosway's shortcomings puts forward some improving methods and suggestions to promote the better development of cosway.Key words：Macao；Cosway；Direct selling2目 录引言................................................................................................................................51、绪论..........................................................................................................................51.1 研究背景及研究意义.....................................................................................
