I城市轨道交通轨道运营危机公关策略研究摘要在信息时代,经济"发展机遇期"与社会"矛盾凸显期"的并存,给轨道交通行业危机管理带来了前所未有的严峻挑战,因此,企业面临危机时如何利用危机公关将不利转变为有利显得尤为重要。本文从城市轨道交通企业的危机公关管理的构成要素、舆论环境特点、公关危机管理体系等角度提出探讨和研究,阐述了危机公共管理在企业中重要作用,同时为同行在防范,预警及化解公关危机方面提供可借鉴参考意义。关键词 城市轨道交通 /危机公关/3C 要素/危机预警IIAnalysis of Passenger Information Demand for Network Operation of Urban Rail TransitAbstractIn the information age, the coexistence of economic "development opportunity period" and social "contradiction highlight period" has brought unprecedented severe challenges to the crisis management of rail transitindustry. Therefore, it is particularly important for enterprises to make use of crisis public relations to turn disadvantage into advantage when facingcrisis. This paper discusses and studies the elements of crisis public relations management in urban rail transit enterprises, the characteristics of public opinion environment and the crisis management system of public relations. It expounds the important role of crisis public management in enterprises, and provides reference for colleagues in preventing, early warning and resolving public relations crisis.Key wordsUrban Rail Transit,Crisis Public Relations,3C Elements,Crisis Early Warning城市轨道交通轨道运营危机公关策略研究目 录中文摘要..............................Error: Reference source not found英文摘要..............................Error: Reference source not found................................................................................................1................................................................................1...................................1...........................................2..........................
