唯品会核心竞争力研究内 容 摘 要随着电子商务的日益发展，电商在国际市场中的竞争也日趋激烈，企业拥有自己的核心优势已成为在行业中必不可少的战略。本文从企业核心竞争力的基础理论出发，结合国内外有关企业在核心竞争力方面的研究现状，运用文献研究法、案例研究法的方法，基于电商企业行业特点，选择了业内有影响力的企业唯品会作为研究对象，阐述了唯品会核心竞争力现状， 分析了其核心竞争力是打造“轻奢”品牌，吸引二、三线城市用户、 “特卖”模式吸引众多品牌商、对库存和账款的把控以及抓住女性客户群体。再针对其核心竞争力，分析唯品会在现阶段仍然存在的问题。在此基础上进而对唯品会核心竞争力的提升做出了具体的策略建议，以助于实现该企业的良性发展。关键词：核心竞争力；唯品会；竞争优势PAGE \* MERGEFORMATIIResearch on the Core Competitiveness of VipshopAbstractWith the continuous development of e-commerce and the increasingly fierce competition of e-commerce in the international market, enterprises have their own core advantages have become an indispensable strategy in the industry. This article starts from the basic theory of enterprise core competitiveness, combines the research status of domestic and foreign related companies in core competitiveness, uses literature research methods and case study methods, and selects influential industries according to the characteristics of e-commerce companies. The research object Vipshop explained the current status of Vipshop's core competitiveness and analyzed its core competitiveness to create a "light luxury" brand, attracting users in second-tier and third-tier cities, and the "special price" model attracted many brands and controlled Inventory and accounts have captured the female customer base. Regarding its core competitiveness, we analyzed the problems still existing in Vipshop at this stage. On this basis, further proposed specific strategic recommendations to enhance the core competitive...
