负面新闻评论对报业经营的影响中文摘要：负面新闻评论是指新闻媒体发布的有关一切违背法律或伦理道德，一切与人类自身和人类社会发展潮流相悖、损害人类利益的事实的新闻评论。它具有冲突性、刺激性、后续性、危险性、反常性等特征。当前，我国负面新闻评论在经历了建国后至 1956 年的萌芽期、1957 年至 1976 年的停滞期之后，在改革开放的时代背景下得到了迅速的发展。负面新闻评论对报业经营既有积极影响，也有消极影响，负面新闻评论可以直接吸引受众关注，也有利于改善报业企业形象，但同时也对报业社会政治功能的发挥有不利影响。因此，在报业经营中要加强和改善对负面新闻评论的管理，充分发挥负面新闻评论的积极效果，同时也要努力规避负面新闻的负面影响。关键词：负面新闻；报业经营；影响；对策Abstract：Negative news comment refers to the news comment that media publish about all the relevant legal or ethical violation, and all the facts damaged to the interests of human beings and counter to the trend of development of human society. It has a characteristics of conflict, follow-up, danger and abnormal sexual. At present, after the founding of the embryonic period at 1956, and the period of stagnation from 1957 to 1976, China's negative news comments has been rapid developing in the context of the times of the reform and opening up. Negative news comments have both of a positive and a negative impact on newspaper business, the negative news comments can attract audience attention, but also conducive to improving the image of the newspaper enterprise, but play a negative impact on social and political functions of the press. Therefore, in the press operation we should strengthen and improve the management on negative news comment, and give full play to negative news comment on the positive effects, but also to avoid the negative impact of negative news. Key Words：Negative news; Newspaper Operation; Impact; Countermeasures目 ...
