本科论文摘 要随着社会就业竞争压力的持续增加以及国家对研究生培养的重视，更多的大学生走上了考研之路，这同时也给考研市场创造了更多的商机。在如此巨大的市场蛋糕面前，不同考研培训机构的竞争显得异常激烈。但近些年来，考研培训学校所采用的促销策略，逐渐暴露出促销队伍参差不齐等许多问题。为了帮助考研培训学校获得学员的青睐，启迪诱导以激发顾客的购买兴趣，争取更多的销售机会，本论文采用文献研究法、问卷调查等方法，以高联考研培训学校为研究对象，对企业在济南地区的促销策略进行研究，分析其促销现状、目标消费者及主要竞争对手，根据其促销策略出现的问题，提出合理的促销策略改进方案，从而提高企业市场竞争力。关键词：高联，促销策略，教育培训本科论文AbstractWith the increasing of social employment pressure of competition and the country's emphasis on graduate education, more and more college students on the path of one's deceased father grind, it also to one's deceased father grind market creating more business opportunities. In front of such a huge market cake, different one's deceased father grind training institutions is extremely competitive. But in recent years, the promotion strategy adopted by the one's deceased father grind training school, gradually exposed many problems such as uneven promotion team. To help one's deceased father grind training schools to get the favour of students, enlighten the induction to inspire customers buying interest, strive for more sales opportunities, this paper adopts the methods of literature research, questionnaire survey, by gaolian postgraduate training school as the research object, studies the promotion strategy to the enterprise in jinan areas, analyzes its promotion present situation, target consumers and its main competitors, according to the problems in its promotion strategy, put forward reasonable improvement project of promotion strategy, so as to improve the enterprise ...
