I新时代背景下广州市民营企业发展中存在的问题及对策研究内 容 摘 要民营企业作为国民经济的重要组成部分，它发展的好坏直接影响到国民经济发展、社会稳定和国民幸福感。而广州作为首批沿海开放城市、中国通往世界的大门，改革开放以来的经济发展更是离不开民营经济。因此，广州市民营经济的发展以及制约因素引起了学者们的重点关注。本文运用了对比分析法、文献研究法和 SWOT 分析法，以唯品会（中国）有限公司和名创优品（广州）有限责任公司广州为代表案例，从企业的发展现状以及发展战略入手，探究企业在发展中面临的困境。然后，结果表明，广州市民营企业在新时代背景下遇到的企业战略制定以及战略管理方面存在的盲目扩张、核心竞争力不强和应对问题能力不强的问题。最后，针对广州市民营企业存在问题提出立足市场、加强核心竞争力和建立风险控制体制的建议，为广州市民营企业的发展提出进一步建议。关键词：民营企业；新时代背景；唯品会；名创优品IIResearch on problems and countermeasures in the development of private enterprises in Guangzhou in the new era AbstractAs an important part of national economy, the development of private enterprises directly affects the development of national economy, social stability and national happiness.As one of the first coastal open cities and China's gateway to the world, Guangzhou's economic development since the reform and opening-up is inseparable from the private economy.Therefore, the development of private economy in Guangzhou city and the restricting factors have attracted the attention of scholars.This paper USES comparative analysis method, literature research method and SWOT analysis, taking Vipshop (China) co., ltd. and mingchuangyopin (guangzhou) co., ltd. as representative cases, from the enterprise's development status and development strategy, to explore the difficulties faced by enterprises in the development.Then, the results show that in the new era, the private enterprises in Guangzhou are confronted with the problems of ...
